Ford’s treatment of Lincoln has gotten so bad that complaining isn’t enough. I want to offer a comeback strategy. First, a few words about how bad it’s gotten. The Lincoln concept cars, two out of three, are awful. One is a Ford pickup badge-engineered as a Lincoln. This will destroy what prestige Lincoln has left. Then there’s the Lincoln Mark X, a Lincoln version of the Thunderbird. They’re putting the T-Bird to sleep. Why do a Lincoln concept? Then there is the forgettable ...
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