Ford Motor Co. says its new ’09 Flex cross/utility vehicle will start at $28,995 for the base front-wheel-drive SE model when it hits dealerships this summer.

The 3-row Flex will come in three trim variants, the SE, SEL and Limited, with the top-level all-wheel-drive Flex Limited priced at $37,255, Ford spokesman Said Deep says. Prices include destination charges.

The ’09 Flex will launch with Ford’s Duratec 35 3.5L V-6, named one of Ward’s 10 Best Engines in 2007. At a later date, the Flex is slated to receive a version of Ford’s EcoBoost engine technology that combines turbocharging with direct-injection to provide superior fuel economy without sacrificing performance.

Ford will assemble the Flex at its Oakville, ON, Canada, assembly plant.