NEW YORK – Ford Div. is vowing to reverse a 7-year slide that has seen its light vehicle market share fall from 21.6% in 1995 to just 17.5% in 2002. “We need more work on the share side," admits Ford Div. President Steve Lyons at a press conference here. "I have my eyes set on an 18% market share this year. I think we're going to make that." Replacement for Windstar (above) expected to boost Ford minivan sales. Despite the drop last year – Ford’s penetration fell 1.5 points in ...

Premium Content (PAID Subscription Required)

"Ford Focuses on Higher Share in 2003" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.