Ford Motor Co. is working to improve the quality and durability of its vehicles as it attempts to turn around its struggling North American operations and it wants consumers to know about it, a top executive says. Derrick Kuzak, group vice president-global product development, says the auto maker has adopted a technique to educate consumers on Ford’s quality improvements in a timely manner, rather than waiting for the public to gradually take notice. “We recognize it’s going to take ...
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