FONTANA, CA – Ford Motor Co. considered avoiding the term "hybrid" when its first hybrid-powered gasoline-electric vehicle, the ’04 HEV Escape, reaches the market. Program insiders tell Ward's the auto maker wondered whether the term was too closely associated with gas-electric vehicles already in showrooms, such as Honda’s Civic Hybrid. The term also often is applied to describe vehicles in the cross/utility vehicle (CUV) segment. Ford says it will let customers decide if the ...

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