Ford Motor Co. is aligning its global marketing initiatives as it begins to roll out a slew of new vehicles that will benefit from a great degree of commonality in every region they are sold. The marketing plan closely aligns with the “One Ford” edict outlined by CEO Alan Mulally, a strategy designed to connect the auto maker’s vast worldwide resources in an efficient manner, rather than have each individual unit operate independently, as in the past. Using a tool called “TeleScope” ...
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