Ford Motor Co. is launching a new incentive program Nov. 17 in response to sluggish October sales and General Motors Corp.’s recently announced year-end “Red Tag Sale.” The GM program, which runs through Jan. 3, allows U.S. buyers to purchase most Chevrolet, Pontiac and GMC ’05 and ’06 models at a similar price that employees of GM parts suppliers would pay. (See related story: GM Incentives Usher in Holidays) In a competitive move, Ford’s new program, called “Keep it Simple,” also runs ...

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