Ford Motor Co. of New Zealand Ltd. is threatening legal action over the use of a late-model Ford Falcon in new anti-speeding television ads. The NZ$2 million ($1.4 million) ad campaign, commissioned by the government’s Land Transport New Zealand, shows the vehicle losing control on a rural road and somersaulting into a ditch. The car’s Ford badge and other insignia have been removed, but Ford says the vehicle is clearly identifiable as a Falcon. A Ford official says the ad breaches an ...
Premium Content (PAID Subscription Required)
"Ford NZ Wants Government to Pull Safety Ad" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.