DETROIT – Ford Motor Co.’s decision to rescind its profitability promise for 2009 is a response to unprecedented structural change occurring in the U.S. automotive market, CEO Alan Mulally says. As gasoline prices have risen above $3.50 a gallon, Ford executives have seen a sudden and dramatic shift away from large trucks and SUVs, vehicles that historically have accounted for the bulk of the auto maker’s profits, Mulally says. “As the (fuel) prices went up, every month the projected ...

Premium Content (PAID Subscription Required)

"Ford Reacted Quickly to ‘Fundamental’ Change in U.S. Market, Mulally Says" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.