DEARBORN — Ford Motor Co.'s introduction of a new brand of vehicle under the TH!NK label reveals a strategy change: Instead of waiting for the technology to become compatible with the traditional platforms, Ford has developed electric, zero-emission TH!NK vehicles for specific, niche-driven markets. The TH!NK Group is divided into two organizations. TH!NK Mobility is focusing on increasing customer awareness and acceptance of electric vehicles (EVs) by getting them onto the roads. ...
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