Ford Motor Co.’s downward sales spiral continued in February, with the troubled auto maker posting a 14.3% decrease vs. like-2006 on both a volume and daily rate basis (24 selling days in both 2007 and 2006). Like the previous two months, the bulk of the decline was due to a reduction in fleet sales, as Ford moves to lessen its dependence on the sale of low-margin rental units. “Our daily-rental sales were down 30%, while overall fleet sales were down 23%,” U.S. Sales Analyst George ...
Premium Content (PAID Subscription Required)
"Ford Sales Off 14.3% in February" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.