Ford Motor Co.’s refusal to match incentives offered by competitors, combined with declining consumer confidence, led to a dramatic plunge in its February sales, the auto maker’s top U.S. sales analyst says. “According to third-party reports, the average incentive spending increased $400 per unit (in February),” says George Pipas in a conference call with analyst and reporters, while Ford reduced its incentives by $800. Ford’s deliveries last month slid 46.0%, compared to year-ago, on a ...
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