ROMEO, MI – Ford expects to draw two types of car buyers for its ’12 Explorer SUV with the addition of a 2.0L inline 4-cyl. EcoBoost engine, which it says complements the 3.5L V-6 currently offered in the vehicle. The 290-hp V-6 is best-suited for consumers looking for “capability,” while the 237-hp direct-injected turbocharged EcoBoost I-4 holds appeal for “a family, or a commuter” less interested in heavy-duty performance, Eric Peterson, Explorer marketing manager, tells WardsAuto at a ...
Premium Content (PAID Subscription Required)
"Ford Seeks Diversified Customer Base With Addition of EcoBoost Explorer" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.