Unwilling to rest on its laurels with its Sync in-vehicle multi-media system, Ford Motor Co. plans to introduce MyFord Touch driver-connectivity technology later this year. Ford is well aware it needs to step up its game, with competitors such as Kia Motors Corp. planning to introduce their own version of Sync, which is based on Microsoft Corp.’s automotive software. Keeping one step ahead of rivals requires keen foresight as to which consumer trends will pop-up next. Derrick Kuzak, ...
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