The long-standing relationship between Ford Motor Co. and BP plc does not appear to be in jeopardy, despite the energy company’s massive oil spill in the Gulf of Mexico. But marketing experts say the worsening disaster could negatively impact the environmentally conscious auto maker. “I hope (Ford) takes a look at (the partnership),” says University of Detroit-Mercy marketing professor Mike Bernacchi. “If they’re not, something’s wrong. If there were ever a time for an evaluation, it is ...
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