SAN FRANCISCO – Ford Motor Co. will market its new Edge cross/utility vehicle as a “crossover” even though the term and its CUV acronym are not widely recognized outside the industry. Ford Marketing Manager Jeri Ward says the term “crossover vehicle” is starting to resonate with consumers, but CUV has yet to become commonplace. “Crossover is starting to become more widely understood and recognized by consumers, but we’re not there yet with CUV,” she tells Ward’s at an event here to ...

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