DEARBORN, MI – Ford’s aggressive foray into social media is a strategic move to surrender the iconic brand to the buying public, “Millennials” in particular, the auto maker’s top marketing executive says. Millennials are tech-savvy, 20-somethings who comprise the market’s second-largest cohort. They spend considerable time mingling on social-media portals, such as Facebook. “They have a huge B.S. meter,” says Jim Farley, Ford group vice president-global marketing sales and service. So ...
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