No, Ford sales aren't good, but comparatively speaking, it's doing better than GM. For the first three months, Ford car and truck deliveries are down 5% and market share is down to 19.3% from 20.2% a year ago, according to Ward's data. Pull out the captive imports (Volvo, Jaguar) and you can drop another point of market share. Back in 1999, Ford's share was 24.4%. Sink-o-rama. But this year's decline is different. While GM is losing sales it doesn't want to lose, Ford's decline is ...

Premium Content (PAID Subscription Required)

"Ford is a Survivor" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.