Ford Motor Co. claims it has shed the stigma that foreign vehicles are superior to domestic makes, a public perception that has plagued the Detroit Three auto makers for years. A Ford-commissioned study cited today by the auto maker shows favorable opinion of the blue-oval brand is up 20%, while the percentage of consumers considering Ford increased 19%. The study results are reinforced by October’s 0.5% sales hike compared with like-2008, the third time in the last four months Ford ...
Premium Content (PAID Subscription Required)
"Ford Winning Hearts, Minds of Consumers; Sales Inch Up in October" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.