South Korea’s import car companies are gunning for a bigger slice of the Korean import market by reaching out with new enticements to attract buyers to their brand. The growing competition is remarkable for a market segment that reached just 23,345 sales in 2004. DaimlerChrysler AG in Korea, for example, is announcing a novel car-replacement plan that will exchange a new vehicle for any car damaged in an accident in which the owner was not at fault and the damage exceeds 20% of the price ...

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