The shift to fuel-sipping “eco cars” by Japanese auto makers is becoming contagious. According to a new Japan Automobile Manufacturers Assn. report, “a fascinating new form of competition seems to be brewing” to develop the most economical car. The report explains the “king of the hill is unquestionably the Toyota Prius, the nation’s best selling hybrid,” delivering 89 mpg (2.6 L/100 km) in Japan’s 10-15 test cycle. “But the competition is quickening. Recently introduced to the market ...

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