Funky Ford Flex to Target ‘Progressive Urban Buyers’

LAS VEGAS – Only 2% of consumers participating in a recent clinic were able to identify an un-badged Ford Flex cross/utility vehicle as a Ford, a company official says.

“Land Rover was high up, as well as some of the other imports, a little bit of Scion, a little Mini; but (most said) Land Rover because of the box-on-box design and the upright pillars of this vehicle,” Flex Marketing Manager Kate ...

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