Future Kia, Hyundai Brand Separation to Be More Obvious

SEOUL – Consumers in a few years’ time will be able to differentiate between Hyundai and Kia vehicles, even though they have common lineage, vows a top executive.

“Kia will develop its own exclusive design identity,” Hyundai Motor Co. Ltd. CEO Kim Dong-jin says. “Hyundai will develop a brand design identity independent ...

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