Geely-Owned Volvo to Build Cars With ‘Swedish Heart’

Volvo Cars of North America LLC President Doug Speck predicts business as usual as the Swedish auto maker transitions to ownership under China’s Zhejiang Geely Holding Group, but some analysts say changes are inevitable.

Speck, in an interview with Ward’s, says Geely founder Li Shufu, referred to by some as “China’s Henry Ford,” believes Volvo should “remain true to its heritage and brand values.”

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