German magazine threatens to sue Ford over use of Focus name

Focus magazine, one of Germany's largest weekly news magazines, wants Ford to change the name of its new subcompact model (see photo p.62) and is ready to go to court if it does not. "We are very serious about this," says Helmut Markwort, chief editor of the magazine. Ford's response: "We have registered the name with the German patent office," says spokesman Bernd Meier.

Focus magazine, one of Germany's largest weekly news magazines, wants Ford to change the name of its new subcompact model (see photo p.62) and is ready to go to court if it does not. "We are very serious about this," says Helmut Markwort, chief editor of the magazine. Ford's response: "We have registered the name with the German patent office," says spokesman Bernd Meier.

Please login or register to post comments

Related Resources

Navigation-system maker TomTom is offering downloads of celebrity voices (including some of these) to guide you on your route. Who would you like to have tell you where to go?

Data Center

There are a number of ways to find data on WardsAuto:

BROWSE : Explore the breadth of WardsAuto data by geography and data type.
SEARCH: Use keywords and filters to search all data.
Reference: View reference and non-time-series data.
Public Data: A collection of data tables available to non-subscribers.

A subscription is required to see locked content.
We also welcome requests for customized data.

Go to Data Center