- CEO Carlos Ghosn was in town to deliver a speech to the Detroit Economic Club, but his message was aimed more squarely at the media.
This past summer, Ghosn, arguably the worldâs most coveted automotive CEO, was at the center of high-level talks with, after GMâs top individual shareholder, Kirk Kerkorian, prodded management to explore joining the - Alliance. Those negotiations broke off abruptly when GM said it believed Renault-Nissan would benefit more than it would from any tie-up.
Despite the rejection, Ghosn, who saved Nissan from near bankruptcy and has overseen a quintupling of its market value in the seven years since it was joined with Renault, continues to preach the merits of the Alliance with almost evangelical zeal.
But as Ghosn emphasizes several times during his speech last week and in a subsequent meeting with reporters, he also reads the press.
And he was stung by reports that characterized the scuttled talks with GM as a high-stakes poker game between himself and GM CEO Rick Wagoner or a power grab by an ego-driven Ghosn bent on ruling the automotive world.
âI read your articles,â he says. âSome of you said, âYou know what, heâs bored. Tokyo, Paris, he wants something else,â or that I want to build an empire. Every single story.â
But Ghosn contends the GM talks â and everything else he does, for that matter, were all âabout building valueâ for shareholders, not about creating a personal fiefdom.
His point to the Detroit Econ Club crowd? The Renault-Nissan Alliance works, and it can work for others if theyâll just follow its âsacred principles.â
Those include keeping the individual brands, products and corporate identities of the allied partners intact, as well as accepting and maintaining independent management structures.
The partners also must vigorously seek and develop synergies, and above all, be transparent, he says. There can be no dominance of one company by the other.
âThe Alliance is a structured, disciplined partnership,â he says. âThere is no blurring between Nissan and Renault. There (is) no winner and no loser.â
Since the Alliance was formed, Renaultâs capitalization has tripled to $32.6 billion and Nissanâs has increased from $9.7 billion to $52.3 billion.
Together, Renault-Nissan says it is No.2 worldwide in profitability.
âYou can look at the facts and judge for yourself, but I believe the Renault-Nissan Alliance is a model that works,â Ghosn says. âNo merger, no acquisition is working as well as our Alliance.â
Itâs clear Ghosn believes deeply in the new business model that is Renault-Nissan. But passion often gets confused with ego, and observers sometimes find it difficult to tell which is the case with the groupâs CEO.
âIf I was believing always what I read, I would be believing things about myself which I know are wrong,â he says.
So in the future, Ghosn plans to keep his guard up, even while he continues to preach chapter and verse from the book of Renault-Nissan.