Can auto makers afford to ignore a $485 billion market with 15 million consumers who buy new products earlier than most, have more discretionary income than average folks and are very brand loyal? Can anyone? No, of course not. That’s why major companies, United Airlines, American Express and Proctor and Gamble – in fact, most of the Fortune 500 – aggressively are marketing to the GLBT (gay, lesbian, bisexual and transgender) community. If you’re straight, you probably haven’t noticed ...

Premium Content (PAID Subscription Required)

"GLBT Market Can’t be Ignored" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.