It was P. Diddy. Now it’s just Diddy. It was Jetta GLI. Now it’s just GLI. When you’re struggling with an identity crisis, less often is more. Hip Hop impresario Sean “Puffy” Combs, aka Puff Daddy and P. Diddy, is struggling to remain fresh and relevant with a young, fickle audience constantly looking for something new. The GLI is fighting much the same battle. GLI Plus, Volkswagen AG is hoping to build the same type of brand equity for the GLI name that it has managed to do with ...

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