DETROIT – General Motors Corp. predicts the "1-2-3" incentive program introduced this week will be the most cost-efficient and effective of its recent incentive offerings. The expired "Keep America Rolling" and "Overdrive" campaigns over the past several months blanketed GM’s North American lineup with 0% financing and $2,002 customer cash. Although the programs were successful and established the trend at GM to national rather than regional spiffs, GM says 1-2-3 allows it to better tailor ...

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