General Motors Corp. is putting its money where its mouth is. After trumpeting quality improvements and the sales success of some new models during recent years, GM is betting U.S. consumers will opt to buy its vehicles over cars and trucks offered by rival auto makers. In attempt to draw to its dealerships consumers who currently are shopping competitive nameplates, GM will introduce tomorrow (June 8) the “$250 Challenge” to any consumer participating in the auto maker’s long-running ...
Premium Content (PAID Subscription Required)
"GM Bets Consumers Will Buy Its Products" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.