DETROIT – Despite the American public’s growing interest in small cars, General Motors Corp. will launch the all-new Chevrolet Cruze compact car in Europe almost a full year ahead of its debut in the U.S.
Ed Peper, GM North America vice president-Chevrolet, says the strategy is based on a desire to maintain the brand’s momentum overseas and preserve an orderly product cadence at home.
...Sign in to access
this Article
"GM Cites Busy Year at Chevy for Curious Cruze Timetable" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. To obtain Premium status, please contact us.
Why Become a Premium Subscriber?
WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format. Learn more about the benefits of Premium access here.

