General Motors Corp. posted better-than-expected sales in June, but dealer deliveries still fell 8% in the U.S. compared with year-ago, according to Ward’s data. The auto maker’s results benefited from three fewer selling days in the month and a “72-Hour” marketing program introduced late in June that offered 0%-financing over 72 months for qualified buyers. “The 72-hour sale had an immediate affect on (showroom) traffic,” says Mark LaNeve, vice president-GM North America sales, service ...
Premium Content (PAID Subscription Required)
"GM Deliveries Slide in June; 72-Hour Sale Helped Retain Monthly Crown" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.