DEARBORN, MI – General Motors Corp.’s bold marketing move offering employee discounts to consumers on most of its lineup is either a stroke of genius or act of desperation. Such wide mixed reactions surfaced at a recent J.D. Power and Associates International Automotive Roundtable attended by about 200 auto industry executives, dealers and suppliers in Dearborn, MI. GM’s discount program triggered a “remarkable” sales boost, says Tom Libby, senior director of the Power Information ...
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