You name it, executives at General Motors Corp. have discussed it. So say insiders on the topic of vehicle monikers. The Buick LaCrosse concept bowed in 2000. Wayne Cherry, GM design chief, tells Ward’s he challenged the strategy of using 3-letter designations for vehicles such as the Cadillac Escalade EXT luxury sport/utility truck and its 2-seat stablemate, the XLR. Cherry’s point is well made when a reporter mistakenly refers to the Cadillac SRX luxury cross/utility vehicle ...
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