General Motors Corp. is extending the test period for the locate-to-order Web site set up by Autobytel.com, an online service for car buyers and sellers, because dealers are closing on 20% of leads from the online business model. That is twice the baseline rate. "The leads are very high quality," says Mike Devereaux, director of new business development for e-GM. The test program launched May 1 with Chevy dealers in the Washington D.C., area and originally was scheduled to run 90 days. ...
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