General Motors Co. says its upcoming hydrogen fuel-cell vehicle will cost about as much as a comparable advanced-propulsion vehicle, but stops short of publicly matching a rival’s target of about $50,000. “In the end, the market determines the price for the vehicle,” says Charlie Freese, executive director-Global Fuel Cell Activities at GM. “We do expect that in the first generation, the technology will cost more than subsequent versions as we go through a couple of learning cycles and ...

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