General Motors Corp. recently gave up on its 32% market share stretch goal for 1999, and now says it will on a lot of incentives, too, according to Roy S. Roberts, GM vice president-North American Vehicle Sales, Service and Marketing (VSSM). The automaker doesn't believe it will need to entice a red hot market into looking at a host of new vehicles it will have on the road by this fall, including the Cadillac DeVille, Saturn L-Series, Chevrolet Suburban and Tahoe, GMC Yukon XL and Yukon. ...
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