DETROIT – Chevrolet, GMC, Buick and Cadillac vehicles once were intended to inspire sales of subscriptions to OnStar Inc.’s electronic concierge service. Today, OnStar is being leveraged to sell more cars and trucks. OnStar is launching a marketing campaign highlighting an expanded menu of features that includes new hardware, the ninth generation since the service debuted in 1996, and mobile phone applications under the sub-brand, MyLink. But providing occupant safety and security will ...

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