GM China, which has built its reputation selling Buick-badged vehicles, is rolling out a multi-brand strategy, strengthening Chevrolet, bringing Cadillac and Saab to the market and capitalizing on its relationship with Isuzu Motors Ltd. for commercial vehicles. “China is the one emerging market where we will adopt a multi-brand strategy,” says Fritz Henderson, president-GM Asia/Pacific. “It’s going to grow very fast. And we view that it will become a multi-brand market very, very fast. So ...
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