“We're going to build almost 1 million Sierra and Silverado trucks in 1999,” says Michael A. Grimaldi, a GM vice president and vehicle line executive for full-size trucks. Mr. Grimaldi says GM's plan is to grow market share this year, but reaching this objective depends on how large the total market is in calendar 1999. He says GM could outsell Ford in the profitable segment this year. GM sold roughly 700,000 full-size light-duty pickups in 1998, while Ford delivered nearly 790,000 ...

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