Criticized by some as bad brand management, the “Ticket to Ride” Internet-based sales promotion that ended July 15 won't be General Motors Corp.'s last online promotion. “We're going to continue to use online promotions,” says Mark T. Hogan, group vice president, e-GM. “We learned a lot from Ticket to Ride. We think we can make some more adjustments and make it even more effective.” In addition to stacking online incentives on to existing incentives, critics claimed that ...
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