Criticized by some as bad brand management, the “Ticket to Ride” Internet-based sales promotion that ended July 15 won't be General Motors Corp.'s last online promotion. “We're going to continue to use online promotions,” says Mark T. Hogan, group vice president, e-GM. “We learned a lot from Ticket to Ride. We think we can make some more adjustments and make it even more effective.” In addition to stacking online incentives on to existing incentives, critics claimed that ...
Premium Content (PAID Subscription Required)
"GM Plans More Online Promos" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.