DETROIT -- Ron Zarrella is gone and brand management appears to be on the way out as well at General Motors Corp., at least to the extent it’s existed at the automaker for the last several years. Zarrella, who led the implementation of brand management at GM and always supported it despite heavy criticism, left GM Nov. 13 to become chairman and chief executive of his previous employer, Bausch and Lomb Inc. His replacements, Chairman of GM North America Bob Lutz and GM North America ...
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