Pontiac-GMC uses a series of television commercials featuring a new “mystery SUV” as the basis for an early launch of its revamped Envoy sport/utility vehicle for '02. The TV ads, which bowed during Olympics coverage and initially showed the new vehicle without its Envoy or GMC badges, were designed to generate a little intrigue around the SUV that goes on sale next year. “People are more willing to learn when they're interested,” Tony DiSalle, GMC Envoy brand manager, says in explaining ...
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