Two of South Korea’s premier auto makers are fighting for domestic car buyers along gender lines. GM Daewoo Auto & Technology Co. has opted to attract women with a “Pretty in Pink” marketing campaign for the Matiz Creative/Chevrolet Spark minicar. Hyundai Motor Co. Ltd. has renamed its Verna subcompact sedan the Accent, the same used in overseas markets, and is pushing the all-new entry in an over-the-top “Guy’s License” marketing ploy aimed at capturing the attention of young male ...
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