Minority dealership programs of the 1990s tended to produce well-intended failures. Robert Branzuela Auto makers often placed minority dealer candidates in dogs of dealerships – troubled stores in lousy spots – because that’s about all that was readily available. When such dealerships failed, and they regularly did, it reflected badly on the minorities. In fact, most anyone would have failed under those circumstances. That’s changed. Today’s minority dealer programs try to ...
Premium Content (PAID Subscription Required)
"Harder Than It Looks" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.