Toyota Motor Sales U.S.A. Inc. officials admit the new Highlander crossover sport/utility vehicle (SUV) may steal sales from the company's own lineup. First-year Highlander sales are projected at 70,000 units. Toyota, anticipating cannibalization, lowered the sales target of the 4Runner by 33,000 units to 81,000 for 2001. Highlander is the fifth SUV in Toyota's lineup, joining RAV4, 4Runner, Land Cruiser and Sequoia. Both Highlander and 4Runner are classified as midsize SUVs, although ...
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