CHICAGO – American Honda Motor Co. Inc. says despite slow sales, and buyers that are older than the 20-somethings originally targeted, the Element utility vehicle is holding its own in Honda's U.S. lineup. Element sales this year are down 8.3% at 38,095 units vs. like-2004. Honda Element “We're doing between about 4,000 and 5,300 a month,” Dan Bonawitz, vice president-auto operations, tells Ward's at a media event here. “We said our goal was 50,000-60,000 (units annually), so we're ...
Premium Content (PAID Subscription Required)
"Honda Element Still Fundamental Despite Slow Sales" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.