More MBS Coverage TRAVERSE CITY, MI – Honda Motor Co. Ltd. will launch its B-segment Fit model in the U.S. next spring, a company spokesman tells Ward's here at the Management Briefing Seminars.

The Fit likely will beat the U.S. launch of the first of Nissan Motor Co. Ltd.'s planned B-segment cars by a few months, but debut behind Toyota Motor Corp.'s new entries based on recent comments by Toyota Motor Sales U.S.A. Inc. President Jim Press. (See related story: Toyota to Introduce Two New Small Cars)

Honda Fit

The vehicle will be tweaked not only for U.S. tastes, “but performance, drive cycles and, particularly, safety,” says Charles Allen, senior vice president-Honda R&D Americas.

“There's adaptability, which I would distinguish from development,” says Allen of just how much the Japanese-market version will be changed.

cschweinsberg@primediabusiness.com