Honda Still High on Hybrids Despite Slumping Insight Sales

NOVI, MI – American Honda Motor Co. Inc.’s poor-selling Insight won’t dissuade the brand from launching more hybrid-electric vehicles, a top official says.

“We got a ‘C’ on one paper, (but) we’ll come back. It’s a long semester,” John Mendel, executive vice president-American Honda, tells Ward’s at a media event here.

Honda has sold 15,791 Insights since U.S. sales were launched in March. The auto maker initially targeted an annual rate of 90,000 deliveries.