Can American auto makers compete with the low-cost Koreans? You bet! Can they cope with the strong U.S. dollar that gives the Japanese and Europeans a cost advantage? Of course. Now, maybe the Big Three can’t do it with every single model, but here’s a strategy to keep costs low, strengthen brand identity, and build it all with United Auto Workers labor in the good ol’ U.S.A. The key is to amortize cars over longer periods of time. Take the Ford Mustang. It’s built on the Fox platform ...
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